Marketing, Management & Advertising

A technologist specializing in luxury and lifestyle brands, working directly with executive teams at companies like Ralph Lauren, Bruno Magli, Ben Sherman, SoulCycle and City Winery. An original innovator of technology-based marketing, clickstream analytics and one of the world’s first SEO experts. An uncommon range of skill sets that marry deep tech with marketing and advertising strategy and a sought-after adviser on strategic digital investments in a range of industries.

Aaron’s unique combination of leadership and practical experience includes engagements outside of the typical ad agency model, including management consulting and multiple venture turnarounds. His warmth, curiosity, and open-minded approach to business challenges bring a rare and deeply human approach to highly technical disciplines.

Aaron draws from an almost depthless well of creativity when helping clients set marketing technology strategies and solve complex problems. His uncommon range of skill sets marry deep tech with marketing and advertising strategy and make him a sought-after advisor in a range of industries.


As an experienced studio and touring musician, recording engineer, producer, vocalist, cellist and songwriter, Aaron Trubic has proudly garnered numerous commercial recording credits spanning over 20 years as well as tour performances worldwide.

Aaron is also a published writer on recording industry practices and the evolution of digital music. A proponent of new industry business models, Aaron has been a champion of independent artist’s rights in the digital age and has served as a direct consultant and advisor to artists and major & independent record labels.

As a songwriter (BMI) and producer, Aaron has received national (charting top 10 Hot AC in major US markets) and international radio airplay, and can still be heard on networks like Fox Sports and VH1.

A bass player steeped in traditional blues and soul, Aaron has worked with many legends of classic American blues and roots music, including Sean Costello, Hubert Sumlin, Tinsley Ellis, and more.

Aaron currently resides in Atlanta as both an active touring and studio musician, working with artists, among them, many local, regional, and national acts, and Grammy® winners.

Co-Founder & Chief Technology Officer at Proper Villains®
Founding Partner & Chief Operating Officer at HudsonWide Partners LLC (acquired by Proper Villains in 2015)