Aaron Trubic
Managing Director, Red Label. Strategic intelligence for institutional clients.
Red Label is a strategic intelligence practice grounded in open-source intelligence and AI-augmented analysis. I have spent 25 years advising private equity firms, venture capital funds, institutional research groups, and global brands, across consumer, luxury, lifestyle, entertainment, and institutional research.
Background
01Before Red Label I built and sold companies. The method behind the current work is set out in two books and implemented as software at Vektora. I advised through the expert networks GLG, Guidepoint, and Coleman Research between 2013 and 2023.
Track record
02| Years | Role | Organisation |
|---|---|---|
| 2019 to date | Managing Director | Red Label |
| 2015 to 2019 | Managing Partner, then Chief Technology Officer | Proper Villains. Exited 2019. |
| 2013 to 2015 | Chief Operating Officer | HudsonWide Partners. Acquired by Leap in 2015, forming Proper Villains. |
| 2008 to 2013 | Managing Director | Westgrove Ventures |
| 2013 to 2023 | Council member and advisor | GLG, Guidepoint, Coleman Research |
Proper Villains won a REBRAND 100 Global Award in 2016.
Books
03The Shape of Outcomes is about why capable organisations repeatedly fail in the same way, traced across five case studies, with a twelve-lens method offered as the structural fix. The Shape of What's Coming is its forward-looking companion.
Vektora
04Vektora is a scenario assessment platform. It runs a question through twelve analytical lenses and Monte Carlo simulation to produce competing scenarios, decision points, and dated predictions that are scored against what happens.
The prediction scorecard is public. Dated forecasts are recorded before the event and scored after it.
Chubby Tails is Vektora's newsletter on geopolitics and tail risk.
Contact
05Engagement inquiries go to engagements@redlabel.ltd or through redlabel.ltd. There is no contact form on this site. Find me on LinkedIn and X.